We are excited to announce the upcoming Key Account and Relationship Management Training, scheduled for May 17, 2024, at Lilongwe Hotel, organized by Sales Hub.

Leading this important training session is Sitabeni Malange, a seasoned business consultant with over 20 years of extensive experience spanning both the public and private sectors. Joining Sitabeni is Michael Khomani, Senior Consultant at Sales Hub, who will co-facilitate the event.

Key account and relationship management are indispensable components of any successful business strategy. This training will delve into the critical significance of nurturing specialized relationships with accounts that contribute a disproportionate share of revenue, in line with the Pareto principle. Moreover, it will underscore the pivotal role of retention, which often accounts for up to 90% of business success, with new business acquisition comprising the remaining 10% or less.

The training is targeting;

1. Key Account Managers
2. Sales Managers and Representatives
3. Customer Relationship Managers
4. Client Services Managers
5. Business Development Managers
6. Account Executives
7. Marketing Managers and officers
8. Cross-functional Teams
9. Senior Leadership